Chantelle Matawu

Embedded directly with the founding team across a portfolio of AI and tech products. Content strategy, copywriting, social media management, email marketing, press & journalist outreach, and legal documentation — privacy policies, cookie policies, terms & conditions. I work closely with the CEO and product managers to translate complex products into clear, audience-specific messaging across Instagram, LinkedIn, and beyond.

Without a dedicated designer on the team, I taught myself Canva and Figma to design the posts myself — static posts, carousels, and reels, from concept and copy through to final art. I also ghostwrote LinkedIn posts for the founder, for both MiniMe Labs and CronosProof, his cybersecurity side project — getting up to speed on an unfamiliar industry fast and capturing his voice closely enough to publish with minimal back-and-forth.

Beyond social, I've written B2B LinkedIn copy for MiniMe Labs' PropTech and hospitality-tech audience, and website copy for Morfus, the guest-experience app I helped shape the content for from the ground up.

I ghostwrite LinkedIn content for founders and executives who have the expertise but not the time, or interest, to write and post consistently themselves. My work is built on deep client interviews and careful research, with a genuine commitment to matching someone's actual voice rather than flattening it into generic thought-leadership.

The result is content that sounds like the person who's supposed to have said it — built around real stories and the specific pain points their audience actually cares about, not recycled advice everyone's already read a hundred times.

I've ghostwritten LinkedIn thought leadership for founders and executives across technology and professional services, managing everything from voice capture and editorial calendars through to final, approved posts. Clients have included the founder of an AI operations architecture company (a three-month weekly programme that reached approximately 40,000 impressions in the first six weeks), the Founder & CEO of a B2B AI SaaS company (a 16-week editorial programme that also reached around 40,000 impressions in its first six weeks), and an Executive Coach and former Big Four Senior Partner with a newsletter audience of 50,000+ subscribers, for whom I ran a full five-posts-a-week programme end to end — briefing calls, research, drafting, and revisions until each post matched their voice precisely.

Long-form culture and lifestyle essays — from the myth of Medusa to the psychology of classical music to the quiet cost of always choosing "safe."

Articles spanning tourism, business, entertainment, global news, gambling, iGaming, and gaming technology. This role sharpened my research skills and built a flexible, adaptable writing style across very different verticals.

Ran Facebook ad campaigns for Tranquil Travel — engaging visuals and targeted content to grow likes, comments and shares — plus ads for an English course page using persuasive copy and precise targeting. Also wrote landing page copy and website content for a South African travel guide.

Features on Johannesburg's black-owned art galleries and the South African fashion designers taking their work to global runways.

Student newspaper of the Oliver Schreiner WITS School of Law. Wrote on xenophobia and Operation Dudula, and a FLASHBACK history segment on South African legal figures and law schools.

Thorough research across diverse topics, professional outlines, and full-length books written to bring clients' visions to life — built to meet the demands of very different niches, efficiently and well.